Starting today, we’re reinstating the Back To Basics series. Each Wednesday, we’ll share a Google Analytics tip, usually something that you can try right away with your own data to gain new insights. This week, we’ll illustrate a quick way to see how many visits you get from different keyword/landing page combinations.A friend of mine recently created several new landing pages that she hoped would attract traffic. She wanted to see at a glance whether people who searched on her top ...

As the world waits for Google TV to be unleashed this holiday season, Yahoo is doing its best to remind consumers that it already has a foot firmly in the space. The company did so when Google made its announcement, and now on the heels of a survey released by iSuppli last week, they're at it again. A representative for the company tells WebProNews: As you may know, Yahoo! has created a platform called Yahoo! Connected TV that delivers content via TV Widgets to Internet-enabled TVs from Samsung, ...

Intel announced that it has reached a tentative settlement with the FTC in the antitrust suit the FTC brought against the company in December. The suit alleged that Intel had violated Section 5 of the FTC Act. In this settlement, Intel does not admit any violations. Intel SVP and General Counsel Doug Melamed offered the following statement: "This agreement provides a framework that will allow us to continue to compete and to provide our customers the best possible products at the best prices. The ...

Today Starwood Hotels and Resorts unveiled a new integrated online experience for Sheraton guests featuring Bing. The new “Sheraton Guest Portal powered by Bing” will help you navigate your stay, get hotel information and discover information about the local area. This new system will be featured worldwide in the “Link@SheratonSM experienced with Microsoft®” in addition to in-room web access. As part of the new online experience, you will find constantly updated ...

Vonage has launched a new mobile app for calling Facebook friends. Users can make free mobile calls to their Facebook friends who also run the app (anywhere in the world). This can be done right from their friends list with one touch. "The Vonage Mobile app for Facebook is a tangible example of our commitment to deliver extraordinary value and a better communications experience for individuals and their social networks, across broadband-enabled devices, around the world," says Vonage Holdings CEO ...

Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages. "Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more," says John Maguire of the Google Place Page team. "Both positive and negative feedback can be good for your business and help it grow (even ...

While attending the SMX Advanced conference in Seattle this year, I was very eager to sit in on the SEO Mega Session to see a panel of industry vets. True to form, this session was chock-full of useful insights, lots of ribbing, and more than a little eye rolling between the panel members. At some [...] *** Read the full post by clicking on the headline above ***

A quiet company that has been focused on "empowering consumers to make media relevant" will now become part of LinkedIn.  LinkedIn announced this morning that it will acquire Pittsburgh-based mSpoke for an unspecified amount. mSpoke has operated somewhat under the radar for a while.  The company's most recent blog post was written on October 11th of last year, and its most recent press release was published on February 4th, 2008.  LinkedIn's interested in all aspects of the ...

In a sign that Google is serious about its relationship with business owners the company is now letting businesses that have claimed their Places listings respond to reviews: Starting today, if you’re a verified Google Places business owner, you can publicly respond to reviews written by Google Maps users on the Place Page for your [...] *** Read the full post by clicking on the headline above ***

Since I’ve been a columnist here at Search Engine Land, I’ve written about a wide range of B2B search marketing topics, including Flickr, Landing Pages, Trade Shows, Content, High Costs of PPC, Leveraging Organic Keywords, Universal Search, and other B2B topics. As this column came around, I was having difficulty coming up with a compelling topic. [...] *** Read the full post by clicking on the headline above ***

Microsoft announced that it has completed the roll out of its new Hotmail experience. All customers have now been upgraded. "The majority of you got the new Hotmail just this past week, as we completed the rollout to over 350 million people in more than 220 countries around the world," writes Microsoft's Mike Schackwitz on the Windows Live blog. "Now, everyone can take advantage of a faster Hotmail experience with great new features like one-click filters, Sweep, Active Views and more." The new ...

Pandora has updated its site to make it easier for users to find and adjust their privacy settings. Given that Pandora was a launch partner for Facebook's Open Graph initiative, which set off a huge wave of privacy concerns, this is probably a good idea, if not a bit late. "We thought it was important to make this adjustment to better reflect the realities of the internet today," says Pandora Founder Tim Westergren. "If you're a returning listener you've probably already seen a reminder about your ...

Advertisers have begun to divert - or even throw - much more money Facebook's way, according to one of the company's top execs.  COO Sheryl Sandberg indicated in an interview that some large organizations have increased their spending ten- or twentyfold in the last year. To be more precise, Sandberg actually told Brian Womack just how much things have changed in the past 24 or so months.  "Two years ago the big brands were experimenting with us," she said.  "They started buying with ...

AOL reported its Q2 earnings today, not quite living up to analysts' expectations. Rather than just spit all of the numbers at you, I'll just post the charts that AOL was kind enough to include in its announcement. "In the second quarter, we continued our efforts to successfully reposition AOL for growth and the Company is getting healthier every day," said Tim Armstrong, Chairman and Chief Executive Officer. "Although we have much more significant goals for the future of AOL, we are pleased with ...

A lot of things have changed in the search marketing industry over the last few years. With Search Engine Strategies leaving San Jose for San Francisco and the Google dance never coming back, you start to look for some stability  a set place to party in August. Well, IM Charity Party is back! Thanks to [...]Check out the SEO Tools guide at Search Engine Journal.IM Charity Party at SES is Back!

I work as an in-house SEO for a company that has a good-sized website, just over 150,000 pages and growing. I’m one of few people in the company whose job it is to daily review our web stats, and suggest changes we need to implement. But with a site this big, it’s pretty daunting. After [...]Check out the SEO Tools guide at Search Engine Journal.What Makes a Good SEO Proposal?

Flickr has redesigned the photo page, the primary page used on Flickr.com by users. The changes include: Photos are 28% larger now Navigating from photos and to photos is faster now A new lightbox feature to enlarge photos Preview up five photos at a time Changed location of photo’s title, description, when a photo was taken, it’s location, [...] *** Read the full post by clicking on the headline above ***

It was recently discovered that Mark Zuckerberg had begun using an Android device. Many Android users were hopeful that would lead to the company improving its Android app, which has been less than perfect. Whether Zuckerberg's Android use was the driving factor or not, Facebook has indeed launched a new update for its Android app. A Facebook spokesperson shared some of the notable features of the update: - An updated homescreen with:      * The ability to post a status update ...

Google announced starting on September 14th, UK, Canadian and Ireland advertisers can use trademarked keywords in their ad text. This is a policy that was adopted in the U.S. on May 14, 2009 and is now being adopted in the UK, Canadian and Ireland. In addition, advertisers on September 14th can now select trademarks as [...] *** Read the full post by clicking on the headline above ***

Google announced that they are rolling out the AdWords Campaign Experiments (ACE) tool to all U.S. advertisers. ACE was in beta about two months ago and enables advertisers to perform faster, more accurate tests by executing your experimental campaign alongside your original campaign. Google said ACE helps advertisers by making it : it easier to test [...] *** Read the full post by clicking on the headline above ***